by Frank Pritchett
Alumnus Adam Waid ’04, director of marketing for Mediacurrent, an Atlanta-based digital web agency, is a strategic thinker who has a passion for producing revenue-generating results through solutions-driven marketing. With 10 years of industry experience and compelling results, it shows.
Salesforce recently awarded Mediacurrent Best Overall Marketing SMB (small to medium-size business). Mediacurrent’s customers include The Weather Channel, Habitat for Humanity and a wide range of institutions of higher learning such as University of Georgia and Harvard.
“I am a marketing geek, always have been,” exclaims Adam from his Alpharetta office, dressed in shorts, button up and flip-flops. “We do work in a relaxed environment, but it comes with added accountability. You grow to love it.”
At Mediacurrent, Adam oversees all corporate and client-facing digital marketing activities. He drives all integrated marketing programs – from concept to production – including asset development, website content, public relations, online advertising, email marketing, social media and other sources.
Adam is extremely active in the Atlanta marketing community. He is the chairperson for the marketing automation group within the Atlanta Interactive Marketing Association (AiMA), teaches digital marketing workshops and speaks regularly at industry events. He has also authored four digital marketing eBooks and more than 50 marketing blogs. All of these different marketing strategies drive the process to identifying business leads and new customers. If you’ve ever read Marketing Automation for Dummies, his team’s lead generation success was a featured case study.
Success has always been a part of Adam’s life. Before graduating with a Bachelor of Business Administration from the Richards College of Business, he was a very engaged student at UWG. Adam was awarded Student Employee of the Year, served on SGA, SAC, brother of Pi Kappa Phi fraternity, was an honorary member of the Black Student Alliance, and welcomed new students as an orientation leader. He was also Homecoming king during his senior year.
So what motivates him?
“Good question,” he says, followed by a long pause. “Seeing growth certainly motivates me. Whether it’s growth in social engagement, leads generated or a client relationship strengthened, I want to see progress made. I love marketing. I’m constantly learning and testing tactics that get eyeballs to look at and engage with it.”
In October 2014 Adam will speak on marketing automation at the Salesforce Dreamforce conference in San Francisco. The entire conference is expected to bring over 130,000 sales, marketing and C-level executives.
Adam is married to Emily Waid, a UWG Phi Mu alumna, and they live in Alpharetta with their two kids.
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